The sprint is designed to be completed in either 5 or 10 business days, depending on the complexity and format of your show. We’ll decide on the best fit during your Podcast Lab stage, so you know exactly what to expect before we start.

We execute everything according to your needs in 5-10 days. How is this possible? We do the bulk of the creative work ahead of time, so that we efficiently utilize your time to get feedback, make edits in real time, polish and launch.

Your main role is to show up for our kickoff call, recording session(s), and feedback window. While our team will handle all of the production, editing, and technical work, we will rely on your availability for recording sessions and meetings. Most clients spend 5-6 hours actively involved. But keep in mind, that’s over a 1- or 2-week period, scheduled far in advance, and that’s it!

Here’s a comprehensive list of what you get with your Podcast Launch:

Audio Assets

• Professionally produced show trailer

• Fully edited and polished pilot episode

• Detailed outlines and production plans for episodes 2 and 3

• Custom intro/outro music + voiceover (if desired)

• Clean, branded audio templates for consistency moving forward

Branding & Promotional Assets

• Custom podcast cover art optimized for all platforms

• Show title, tagline, and episode naming framework

• Polished podcast description and metadata for directories (Apple, Spotify, etc.)

• Episode script templates and recording prep guides

• 2 shortform videos (per episode) for platforms like LinkedIn, Instagram, or TikTok

• 1 static image post (per episode) for visual promotion

• Custom social media graphic templates for ongoing episode promotion

• Ready-to-post caption drafts to go with launch content

Launch & Distribution

• Step-by-step launch plan tailored to your brand goals

• Setup of podcast hosting platform (or optimization of existing one)

• Distribution to major platforms (Apple Podcasts, Spotify, Google, etc.)

Ongoing Strategy 

• Ready-to-use production workflow in our favorite podcast project management tool, ClickUp

• Recording and interviewing best practices guide

• ROI & measurement plan: detailed guidance on how to track success against your KPIs
  

Support & Collaboration

• Sprint kickoff session to align on goals and schedule

• Feedback + revisions built into the process

• Clear next-step recommendations for ongoing production (DIY, in-house, or continued partnership)

Yes! The goal is for you to walk away with everything needed to confidently debut your show. You’ll have a professional pilot, the assets to launch, and a roadmap for continuing production beyond the sprint.

Many clients choose to continue working with us for ongoing production support, but that’s completely optional. The Podcast Launch is designed to be a standalone engagement — if you have in-house capacity, you’ll have all the tools and templates to move forward on your own.

That’s to be expected! We will set you up with (reasonably priced) equipment recommendations, walk you through recording prep, and provide clear guidance so you and your team sound natural, professional, and confident.

DIY podcasting often leads to inconsistent audio quality, weak storytelling, and drawn-out timelines. With The Podcast Launch, you get a high-quality, brand-aligned show in a matter of days—not months—while saving your team the steep learning curve. And since the whole package is handled by our skilled team, you know all assets will be aligned. It’s the fastest, most effective way to create a branded podcast that truly reflects your organization.

Podcasts are powerful multi-use assets. A single episode can be repurposed into blog posts, email campaigns, social clips, and more — expanding your content library without extra work. Beyond visibility, podcasts build trust and authority in ways few other channels can. We will provide you with clear talking points and performance metrics you can share with leadership to make the value easy to demonstrate.

Think of The Podcast Launch as the difference between months of trial-and-error versus a fully polished product in days. It’s not just production — it’s strategy, creative direction, and execution all rolled into one. You’re getting a ready-to-launch marketing asset that can drive audience growth, thought leadership, and long-term ROI.