About Long Tail Media

We help mission-driven brands create measurable brand lift and long-lasting audience growth through thoughtful, addictive podcasts.


At Long Tail Media, we partner with innovative marketing leaders who are ready to unlock brand lift, define their voice, and grow communities of devoted fans through today’s fastest-growing and most effective marketing channel: podcasting.

Our signature approach, the Long Tail Method, blends high-level marketing strategy with storytelling expertise to ensure your show is both deeply valuable to your listeners and a huge ROI for your marketing team.

Even better, our unique, sprint-based process takes you from concept to finished podcast without the drawn-out timelines or false starts that stall so many creative projects. With our 5- or 10-day development sprint, you get momentum, focus, and a launch-ready show your team will be proud of and your audience can’t wait to subscribe to.

Work with us when you’re ready to leverage podcasting — the most story-driven, evergreen, and intimate marketing channel — to position yourself as a thought leader in your industry and achieve measurable, long-lasting brand lift.

Why a branded podcast? 

You’re looking for a platform that delivers long-term ROI, elevates your brand voice, and builds lasting connections with the people who matter most. We know that podcasting is the smartest choice for brands ready to grow — not just because it gets attention today, but because it creates value that compounds over time.

Learn why podcasting is one of the smartest marketing investments for growing brands right now.

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Meet the Founder

I founded Long Tail Media to bring a new level of strategy and storytelling to branded podcasts.

As an audio journalist with a 10-year background in brand strategy, I’ve spent my career asking, what makes people stop, listen, and care? I’ve also seen too many podcasts waste their incredible potential, launched without strategy, story, or true listener value.

The Long Tail Method grew out of my passion for great storytelling and the belief that podcasting is the best marketing platform for growth-minded brands today.

I created our simple, sprint-based approach to help marketing leaders build podcasts people genuinely want to hear — shows that spark connection, elevate brand voice, and deliver lasting ROI. I can’t wait to create something great with your team. | Grace Heerman

Learn more about the Long Tail Method.