The Podcast Lab

The Podcast Lab is a 2-part development sprint designed to get all your ideas out of your head and into the hands of a story-driven podcast strategist (hi!). I help you craft a brand-aligned, binge-worthy show concept, without overwhelm, false starts, or wasted time.

How It Works

Part 1: Brand Story Interview

We’ll kick off with a 90-minute deep-dive interview where we get to the heart of your story, your audience, your goals, and what your podcast needs to do for your brand. You show up, I guide the conversation and .

Part 2: Your Custom Podcast Lab Report

3 business days later, I’ll send you a fully custom, actionable creative brief that outlines everything you need to launch a strategic, story-first branded podcast. Think of it as your personalized podcast blueprint, ready to greenlight and take into production.

What’s Inside Your Podcast Lab Report:

  • Your podcast’s core concept, aligned with your brand values and business goals

  • A recommended format + structure (interview, narrative, hybrid, etc.)

  • Customized, brand-aligned voice, tone, and storytelling approach

  • Suggested episode themes or story arcs

  • Ideal episode cadence + publishing rhythm

  • Personalized (and reasonably priced) equipment and resource recs

This is not a brainstorm. It’s not a consultation.

It’s a focused creative process with clear deliverables, built for brands that want to lead with storytelling and actually launch a high-performing podcast.

Investment: *$1,500 USD

*This cost gets applied to any Podcast Launch moving forward.

Includes:

✔️ 90-minute brand story interview

✔️ Custom Podcast Lab Report (delivered within 3 business days)

Not sure if you’re ready for The Podcast Lab? Chat with Grace to learn more about it.